This title caught my eye. I mean who doesn’t want to read about Microsoft failing. Horribly. What really caught my eye was this paragraph comparing traffic to a toll road.
Search in theory works something like a toll road. You pay a certain amount to route traffic to you — expenses which range from the cost of server farms to the cost of advertising to build customer awareness of your brand name. You’re repaid when people visit your search homepage and click on ads — text or graphics — that are displayed amongst the search results. Those clicks are compensated on a unit basis by advertising clients either directly (as in Microsoft’s case) or through third parties.
It’s a great way to explain how internet traffic works and I now know how torrent sites makes some of their money (and its so clever, I tip my hat to you internet).